Tensions in interwar Australian encounters with the General Motors Empire (494)
In the 1920's, General Motors embarked on an aggressive expansion of its international operations including Australia, acquiring Adelaide automobile body manufacturer Holden to form General Motors – Holden (GM-H) in 1931. Emerging buoyant from the Great Depression, GM-H saw rapid growth and in 1938 became one of the first companies in Australian history to post an annual profit of over £1 million. However not all were pleased. Tensions emerged between American and Australian management as the old Holden management resisted the impositions of the new American owners. At the same time, GM-H came in for frequent political attacks, whilst the cultural significance of Holden made perceptions of a foreign takeover all the more fraught. Drawing on the extensive Holden archive, I examine this contested period of the Australian automotive industry, building on the literature of the ‘transnational turn’ which has established the long history of trans-Pacific engagement, exchange and mobility between the United States and Australia. Focusing on the role of the multinational corporation as a key mechanism for transnational exchange, I explore the myriad of tensions within and towards GM-H during the 1920's and 1930's, showing how this contested terrain became a key site in Australia’s realignment towards United States.