During the centenary of the Great War, 2014-2018, national commemorations within Australia focused heavily on patriotism and ‘Anzac values’, particularly due to the ingrained attachment to the concept of Anzac as a core component of the Australian identity. The Camp Gallipoli Foundation organised and promoted community campouts across the country on the eve of Anzac Day in 2015 and 2016 with the aim of ‘celebrating’ the centenary, the military, and the Anzac legend to support the RSL and military charity Legacy. These events became highly commercialised. How did these camps present Australia’s Great War experience? Why was the Camp Gallipoli Foundation’s charity status revoked in 2016? Did the charities receive the profits as promised? How did the Camp Gallipoli events impact Australian commemorative practices? These questions represent the complexities of emotional attachments to a shared history, and how Camp Gallipoli contributed to the onset of ‘war commemoration weariness’. An examination of the events of Camp Gallipoli ultimately reveals how commemoration and the Anzac legend have been manipulated for corporate gain.