My talk examines the signage on leading Santiago memorials that deal with the victims of the Pinochet dictatorship, to identify three main formulations in the discourses of memorialisation that have taken place since the end of the dictatorship. For the first decade after 1990, the Chilean government used the power of the state to restrict the language of memorialisation to no more than a brief recital of the names of the dead and the disappeared and their affiliation with a political party. In the following ten years, that included the accession of the socialist Michelle Bachelet to the Presidency, the growing pressure from families and survivors was represented in a series of new memorials whose inscriptions drew on the rhetoric of human rights in order to condemn the actions of the dictatorship. The third and very recent changes to the form of memorial narrative focus on the experiential dimension of memorialization. Here the experience of the victims is highlighted and the viewer is invited to respond empathetically with what the victims endured.